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Shrug Capital

San Francisco, CA, United States

Overview

Venture capital firm investing in consumer-based startups.

Founded

2018

Deals ยท 12mo

3

Links

WebsiteLinkedInX (Twitter)

Stage focus

Seed
Series A

Geographic focus

United States

Sector focus

Consumer
Finance
Financial Services
Venture Capital

Investment portfolio

74rounds
NAMEDATESIZE
Artemis
Mar 2026Participated
$6 MOther Equity
Aether Biomachines
Dec 2025Participated
$15 MOther Equity
EnduroSat
Oct 2025Participated
$104 MOther Equity
Signa
Aug 2025Participated
$3 MSeed
Varda
Jul 2025Led
$187 MSeries C
Shinkei Systems
Jun 2025Participated
$22 MSeries A
Khloud
Apr 2025Participated
$12 MOther Equity
W Labs
Jul 2024Led
$14 MSeries A
Summer Health
Apr 2024Participated
$12 MSeries A
January
Dec 2023Participated
$12 MSeries B
Mona Lee Solar
Sep 2023Participated
$3 MSeed
Betterleap
Sep 2023Participated
$13 MSeed
Artemis
Mar 2026Participated
$6 MOther Equity
Aether Biomachines
Dec 2025Participated
$15 MOther Equity
EnduroSat
Oct 2025Participated
$104 MOther Equity
Signa
Aug 2025Participated
$3 MSeed
Varda
Jul 2025Led
$187 MSeries C
Shinkei Systems
Jun 2025Participated
$22 MSeries A
Khloud
Apr 2025Participated
$12 MOther Equity
W Labs
Jul 2024Led
$14 MSeries A
Summer Health
Apr 2024Participated
$12 MSeries A
January
Dec 2023Participated
$12 MSeries B
Mona Lee Solar
Sep 2023Participated
$3 MSeed
Betterleap
Sep 2023Participated
$13 MSeed
74
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Insights

Time horizon

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Deal Distribution

Shrug Capital: 74 funding rounds are recorded in the selected participation categories.All available history.
Shrug Capital: 74 funding rounds are recorded in the selected participation categories. All available history
Round typeLed dealsParticipated deals
Seed134
Series A119
Series B03
Series C+10
Other Equity015

Monthly Deal Activity

Shrug Capital: 74 deals are recorded across 100 months.All available history.
Shrug Capital: 74 deals are recorded across 100 months. All available history
MonthDeals
Jul '182
Aug '180
Sep '180
Oct '180
Nov '181
Dec '180
Jan '192
Feb '191
Mar '191
Apr '190
May '191
Jun '190
Jul '191
Aug '191
Sep '191
Oct '190
Nov '192
Dec '190
Jan '201
Feb '204
Mar '200
Apr '200
May '200
Jun '202
Jul '201
Aug '203
Sep '200
Oct '203
Nov '201
Dec '201
Jan '212
Feb '210
Mar '215
Apr '211
May '211
Jun '212
Jul '211
Aug '210
Sep '210
Oct '211
Nov '213
Dec '212
Jan '220
Feb '220
Mar '220
Apr '223
May '221
Jun '221
Jul '223
Aug '221
Sep '220
Oct '220
Nov '220
Dec '220
Jan '231
Feb '231
Mar '231
Apr '230
May '231
Jun '232
Jul '230
Aug '230
Sep '232
Oct '230
Nov '230
Dec '231
Jan '240
Feb '240
Mar '240
Apr '241
May '240
Jun '240
Jul '241
Aug '240
Sep '240
Oct '240
Nov '240
Dec '240
Jan '250
Feb '250
Mar '250
Apr '251
May '250
Jun '251
Jul '251
Aug '251
Sep '250
Oct '251
Nov '250
Dec '251
Jan '260
Feb '260
Mar '261
Apr '260
May '260
Jun '260
Jul '260
Aug '260
Sep '260
Oct '260

Sector Breakdown

Shrug Capital: Enterprise Software is the largest displayed sector by deal count (24 deals).All available history.

A deal can appear in multiple sectors, so sector totals may overlap. Capital represents disclosed total round sizes, not fund cheque sizes.

Shrug Capital: Enterprise Software is the largest displayed sector by deal count (24 deals). All available history
SectorDeals
Enterprise Software24
Networks, Cloud & Communication21
Health & Life Sciences15
Social & Community Platforms13
E-Commerce & Retail12
Professional Services11
Media & Entertainment10
Consumer & Lifestyle8
Fintech7
Food & Agriculture7
Marketing & Advertising6
Space & Frontier Tech5
AI & Machine Learning5
AR/VR4
Crypto & Blockchain4
Developer Tools4
Data, Analytics & IT3
Transportation & Logistics3
Manufacturing3
Clean Energy & Sustainability2
Real Estate & Construction2
Hardware & Robotics2
Gaming & eSports2
Travel & Hospitality1
Education & Workforce1
Government & Defense1
Cybersecurity & Privacy1

Deal Size Distribution

Shrug Capital: 74 rounds have a disclosed size in the displayed size bands.All available history.

Undisclosed round sizes are excluded. Capital represents total round sizes, not fund cheque sizes.

Shrug Capital: 74 rounds have a disclosed size in the displayed size bands. All available history
Round size band (USD)Deals
<$5M32
$5M-$10M17
$10M-$25M17
$25M-$50M3
$50M-$100M3
$100M-$250M2
$250M-$500M0
$500M-$1B0
$1B+0

Deals By Geography

Shrug Capital: United States has the largest recorded deal count among the displayed regions (61 deals).All available history.

Top 5 of 5 regions; European countries are grouped as Europe.

Shrug Capital: United States has the largest recorded deal count among the displayed regions (61 deals). All available history
RegionDeals
United States61
Europe9
Canada2
Japan1
Pakistan1
Shrug Capital: 20 co-investors are shown, with Founders Fund sharing 9 recorded deals.All available history.

Co-Investors

Bubble size = shared deals

Click a bubble to open that fund in a new tab.

Shows up to 20 co-investors ranked by shared deals. Deals may be shared with multiple funds, so rows overlap. Capital is total round size, not fund cheque size.

Shrug Capital: 20 co-investors are shown, with Founders Fund sharing 9 recorded deals. All available history
Co-investorShared deals
Founders Fund9
BoxGroup8
Andreessen Horowitz7
Village Global7
Weekend Fund7
Y Combinator6
K5 Global5
Ludlow Ventures5
Seven Seven Six5
Abstract Ventures4
Basement Fund4
Day One Ventures4
Floodgate4
Initialized Capital4
Palm Tree Crew4
Thrive Capital4
Worklife Ventures4
Backend Capital3
Betaworks3
General Catalyst3

Investment Strategy

Shrug Capital: Led accounts for 4% and participating for 96% of round participation.All available history.
Shrug Capital: Led accounts for 4% and participating for 96% of round participation. All available history
CategoryDeals (count)Share (%)
Led34%
Participating7196%
Shrug Capital: Single-lead accounts for 33% and co-led for 67% of lead dynamics.All available history.
Shrug Capital: Single-lead accounts for 33% and co-led for 67% of lead dynamics. All available history
CategoryDeals (count)Share (%)
Single-lead133%
Co-led267%

Team

Moshe Lifschitz

Founder & Managing Partner

Niv D.

Founder & Managing Partner