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The Venture Codex

Overview

Acquisition and growth of promising e-commerce businesses.

Deals · 12mo

0

Stage focus

Seed

Geographic focus

United States

Sector focus

—

Investment portfolio

1rounds
NAMEDATESIZE
GoodTrust
Dec 2021Participated
$5 MSeed
GoodTrust
Dec 2021Participated
$5 MSeed
1
Items
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Insights

Time horizon

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Deal Distribution

Primer Holdings: 1 funding rounds are recorded in the selected participation categories.All available history.
Primer Holdings: 1 funding rounds are recorded in the selected participation categories. All available history
Round typeLed dealsParticipated deals
Seed01

Monthly Deal Activity

Primer Holdings: 1 deals are recorded across 59 months.All available history.
Primer Holdings: 1 deals are recorded across 59 months. All available history
MonthDeals
Dec '211
Jan '220
Feb '220
Mar '220
Apr '220
May '220
Jun '220
Jul '220
Aug '220
Sep '220
Oct '220
Nov '220
Dec '220
Jan '230
Feb '230
Mar '230
Apr '230
May '230
Jun '230
Jul '230
Aug '230
Sep '230
Oct '230
Nov '230
Dec '230
Jan '240
Feb '240
Mar '240
Apr '240
May '240
Jun '240
Jul '240
Aug '240
Sep '240
Oct '240
Nov '240
Dec '240
Jan '250
Feb '250
Mar '250
Apr '250
May '250
Jun '250
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Aug '250
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Oct '250
Nov '250
Dec '250
Jan '260
Feb '260
Mar '260
Apr '260
May '260
Jun '260
Jul '260
Aug '260
Sep '260
Oct '260

Sector Breakdown

Primer Holdings: Fintech is the largest displayed sector by deal count (1 deals).All available history.

A deal can appear in multiple sectors, so sector totals may overlap. Capital represents disclosed total round sizes, not fund cheque sizes.

Primer Holdings: Fintech is the largest displayed sector by deal count (1 deals). All available history
SectorDeals
Fintech1
Enterprise Software1
Cybersecurity & Privacy1
Professional Services1

Deal Size Distribution

Primer Holdings: 1 rounds have a disclosed size in the displayed size bands.All available history.

Undisclosed round sizes are excluded. Capital represents total round sizes, not fund cheque sizes.

Primer Holdings: 1 rounds have a disclosed size in the displayed size bands. All available history
Round size band (USD)Deals
<$5M0
$5M-$10M1
$10M-$25M0
$25M-$50M0
$50M-$100M0
$100M-$250M0
$250M-$500M0
$500M-$1B0
$1B+0

Deals By Geography

Primer Holdings: United States has the largest recorded deal count among the displayed regions (1 deals).All available history.

Top 1 of 1 regions; European countries are grouped as Europe.

Primer Holdings: United States has the largest recorded deal count among the displayed regions (1 deals). All available history
RegionDeals
United States1
Primer Holdings: 9 co-investors are shown, with Alumni Ventures sharing 1 recorded deals.All available history.

Co-Investors

Bubble size = shared deals

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Shows up to 20 co-investors ranked by shared deals. Deals may be shared with multiple funds, so rows overlap. Capital is total round size, not fund cheque size.

Primer Holdings: 9 co-investors are shown, with Alumni Ventures sharing 1 recorded deals. All available history
Co-investorShared deals
Alumni Ventures1
Azure Capital Partners1
Bling Capital1
Concrete Rose Capital1
Gaingels1
Khosla Ventures1
Lane VC1
Moxxie Ventures1
Synetro Group1

Investment Strategy

Primer Holdings: Led accounts for 0% and participating for 100% of round participation.All available history.
Primer Holdings: Led accounts for 0% and participating for 100% of round participation. All available history
CategoryDeals (count)Share (%)
Led00%
Participating1100%
Primer Holdings: Single-lead accounts for 0% and co-led for 0% of lead dynamics.All available history.
Primer Holdings: Single-lead accounts for 0% and co-led for 0% of lead dynamics. All available history
CategoryDeals (count)Share (%)
Single-lead00%
Co-led00%

Lead dynamics requires at least one led deal in this range

Team

No team members found for this fund.